Volvo
The Longest Drive
The Longest Drive
While other brands spent millions running 30-second ads during Super Bowl LIII, we got people to keep their eyes on the Volvo S60, and nothing else, for hours.
The Longest Drive was a one-day-only mobile game that could only be won by sacrificing the entire Super Bowl (game, ads, and possibly even a friendship or two). The player who watched the longest won the car.
The Longest Drive was a one-day-only mobile game that could only be won by sacrificing the entire Super Bowl (game, ads, and possibly even a friendship or two). The player who watched the longest won the car.