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Volvo
The Longest Drive


While other brands spent millions running 30-second ads during Super Bowl LIII, we got people to keep their eyes on the Volvo S60, and nothing else, for hours.

The Longest Drive was a one-day-only mobile game that could only be won by sacrificing the entire Super Bowl (game, ads, and possibly even a friendship or two). The player who watched the longest won the car.